Gross Profit
The total amount remaining after subtracting direct product costs from sales revenue.
Calculate gross profit, gross margin, markup, total revenue, and cost of goods sold using your business figures or individual product data.
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Gross profit measures how much money a business keeps after paying the direct costs required to produce or purchase its sold products.
Gross profit is the difference between a company's total sales revenue and its cost of goods sold. It provides a clear view of how efficiently a business prices its products and manages direct production or purchasing costs.
The cost of goods sold may include raw materials, product purchasing costs, manufacturing labor, packaging, and other expenses directly connected to the products sold. General business expenses such as office rent, advertising, administrative salaries, taxes, and interest are normally not included in gross profit.
For example, if a business generates $100,000 in revenue and spends $60,000 on the products it sold, its gross profit is $40,000.
Get more than a basic profit amount by reviewing the most important product profitability indicators.
The total amount remaining after subtracting direct product costs from sales revenue.
The percentage of every sales amount that remains after covering the cost of goods sold.
The percentage added to product cost when determining a selling price.
Calculate your business or product profitability in four simple steps.
Choose Revenue & COGS for business totals or Per Product for unit-based calculations.
Add your revenue and costs, or provide selling price, unit cost, and units sold.
Select the currency symbol you want to display in your calculation results.
View gross profit, margin, markup, cost ratio, revenue, and product-level profit.
See how the calculation works for an online retail business.
The business keeps $32,000 after paying the direct cost of the products sold. Its 40% gross margin means that $0.40 from every $1.00 of revenue remains before operating expenses.
The 66.67% markup shows how much profit was added above product cost. Margin and markup are related, but they use different amounts as their calculation base.
Margin and markup both measure profitability, but they should not be used interchangeably.
| Metric | Calculation Base | Formula | Main Purpose |
|---|---|---|---|
| Gross Margin | Total revenue | Gross Profit ÷ Revenue × 100 | Measures profit retained from sales |
| Markup | Cost of goods sold | Gross Profit ÷ COGS × 100 | Helps set a selling price above cost |
Find clear answers to common questions about gross profit, margin, markup, and business costs.