Monthly Active Users Calculator
Calculate Monthly Active Users (MAU) and measure how many unique users actively engage with your app, website, or digital product during a month.
Calculate Monthly Active Users
Enter your monthly unique active users
Monthly Active Users
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unique active users per month
What Are Monthly Active Users?
Monthly Active Users (MAU) is a product engagement metric that represents the number of unique users who actively interact with an app, website, SaaS platform, or other digital product during a specific month.
MAU is commonly used by technology companies to monitor product adoption, user engagement, audience size, and changes in activity over time.
How the Monthly Active Users Calculator Works
The calculator uses your number of unique users who performed a qualifying activity during a month. Enter that number and the calculator displays your MAU.
Identify Active Users
Determine which users performed a meaningful activity during the month.
Count Unique Users
Count each qualifying user only once for the monthly measurement period.
Get Your MAU
Enter the total unique active users to calculate your Monthly Active Users.
Monthly Active Users Example
Suppose a SaaS platform has 50,000 unique users who perform a qualifying activity during a particular month.
Even if an individual user logs in or interacts with the platform many times during the month, that user is generally counted as one unique MAU.
Why Monthly Active Users Matter
MAU provides a broader view of product engagement than a single-day activity metric. Tracking MAU over time can help businesses understand audience growth, product adoption, and overall engagement.
Audience Size
Understand how many unique users actively engage with your product during a month.
Growth Tracking
Compare monthly active users across different periods to monitor user growth.
Engagement Analysis
Combine MAU with other product metrics to better understand how users interact with your product.
DAU vs. MAU
Daily Active Users (DAU) measures unique active users over a single day, while Monthly Active Users (MAU) measures unique active users during a month.
DAU is useful for understanding daily engagement, while MAU provides a broader view of the number of users engaging with a product over a longer period.
Frequently Asked Questions
What is Monthly Active Users (MAU)?
Monthly Active Users is the number of unique users who actively engage with a digital product during a specific month.
How is MAU calculated?
MAU is calculated by counting unique users who perform a qualifying activity during the selected month. Each unique user is normally counted once.
Does the same user count multiple times?
No. MAU is generally based on unique users. A user who performs multiple activities during the month is still counted as one monthly active user.
What counts as an active user?
The definition depends on the product. Examples can include logging in, consuming content, sending messages, completing an action, making a transaction, or another meaningful interaction.
What is the difference between DAU and MAU?
DAU measures unique active users during a day, whereas MAU measures unique active users during a month.
Why is MAU important for SaaS businesses?
MAU can help SaaS companies monitor product adoption, user engagement, audience growth, and changes in customer activity.
Can MAU be used with DAU?
Yes. DAU and MAU can be used together to calculate the DAU/MAU ratio, which provides additional insight into user engagement frequency.
Measure Your Monthly Product Engagement
Use the Monthly Active Users Calculator to quickly determine how many unique users actively engage with your digital product each month.